Why is SEO advertising right for my business?

• Increase awareness and response rates without hard media costs
• Improve credibility in the eyes of your audience
• Capture more shelf-space and ROI from search results pages

Most consumers find natural search results to be a trustworthy source of information, which is why proper Search Engine OptimiSation (SEO) leads to a higher return on investment (ROI). At Marcom Media Ltd., we provide you with tangible SEO recommendations and help you implement them so you can maximise your coverage on search engines, drive more qualified visitors to your website, and ultimately, increase sales.

Our world-class SEO practice is founded upon Consumer Behavior Analysis (CBA) and focuses on three core areas of search engine optimisation:

1. Architecture – sitemaps, technology and meta data
2. Content - format, keyword  selection and density
3. Marketing – content distribution and link-building

Our industry leading SEO services span all forms of unpaid and earned media including:

• Websites
• Micro-sites
• Video
• Mobile
• Social Media
• Press Releases
• RSS Feeds
• Podcasts
• Blogs

A key output of our SEO process is a technical audit in which we conduct a thorough examination of all the digital assets available to our clients accounting for over 80 variables including body, URL title copy, links, meta data, sitemap, images, feeds, and video.

Our reporting and decision-making technology incorporates key performance indicators (KPI's) that go beyond standard position and click data to show the impact SEO is having on your overall business goals. With Pay-Per-Click Search Advertising (PPC) and SEO reporting in one integrated tool, our team can assess your Search Engine Marketing (SEM) program holistically and determine what optimisations will help maximise your visibility and lifetime value from each search results page.

With SEO, our job doesn’t end with optimising your website. The Marcom Media Team dedicates resources to education and to develop customised training programs for in-house IT teams, copywriters, marketing functions, etc. Deliverables include best practice guides and customised tools to ensure our clients are able to fully internalise SEO into all their business practices.

To learn more about what we can do for your business, request a call back above or click the get started button below.