Onsite Behavioral Targeting |
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Why is Onsite Behavioural Targeting right for my business?
Onsite Behavioural Targeting is the capability to identify valuable visitor segments and serve customized content based on their characteristics.Creating specific audience segments based on our Consumer Behavior Analysis (CBA), Marcom Media uses our Onsite Behavioral Targeting (OBT) platform to identify and purchase online display media. This ensures that we are only paying for media that matches your bulls-eye target audience. Marcom Media has created partnerships with key data providers and exchange media platforms to secure the most-targeted ad impressions for our clients. In the early days of Internet advertising, marketers targeted their messages to the content of a specific website and purchased inventory on a reserved basis. Today, there are countless ways to target advertisements and online display media space can be procured through auctions, similar to search. Our OBT approach incorporates the following targeting criteria at the individual consumer level:
Our Onsite Behavioral Targeting (OBT) solution plugs in to inventory from ad exchanges, networks, and publishers to gather only the impressions that meet our criteria. We then apply our statistical models to determine the best rate to pay for that impression based on predicted return on investment (ROI). We set bid rates accordingly and optimise the campaign in real-time to maximise each cent spent.
To learn more about what we can do for your business, request a call back above or click the get started button below.
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